The Italian Made in Italy apparel and accessory brand Vicario Cinque is ready to further expand globally through a series of strategies in-keeping with its own identity, expertise, love for the environment, quality, savoir-faire.
As part of these aims, it is launching its Lifestyle Home collection by the beginning of 2024, along with a second fragrance and a wine by the end of 2024.
This woman’s brand was founded in 2014 by Stefano Lora, entrepreneur and expert insider who has been distributing brands like Blauer, C.P. Company, Mackage, Napapijri and Re-Ash in Northern Italy for over 30 years.
Vicario Cinque offers two apparel collections a year including complete total looks of about 150 pieces made of top quality materials and produced according to top Made in Italy standards, and entirely produced in the Veneto region where the company is based, according to a sustainable made-to-order business model avoiding overproduction, waste of raw materials and similar irresponsible aspects.
Along with its main collection Vicario Cinque also offers its Essentials series of products, a selection of Never Out Of Stock pieces among its bestselling products that can be re-ordered and easily replenish stores in a few days. “We believe in the importance of offering a fast and efficient service to our clients. Our Essentials selection is much appreciated by them for the easy replenishment support it guarantees. We recently increased it from the 12 items we offered in 2022 to the present 20 pieces,” added Lora.
Stefano Lora, owner, Vicario Cinque
“We operate according to three main sustainbility criteria,” explained Stefano Lora. “We are keenly focused on social sustainability as we work with specialised local laboratories whose workers are highly specialised and expert in specific product categories and competences. We also operate according to an environmental and territory-related sustainability attitude, as we have been collaborating with local laboratories that risked closing if we had not involved them. Moreover, by basing our organisation on local production avoiding long trips for produced goods and keeping our emissions lower,” he continued.
“We are also very keen about a sustainable approach to how workers as we are constantly monitoring our suppliers and how they produce checking who are their employees, if they treated fairly and similar aspects,” continued Lora.
Moreover, the brand offers products that are destined to last for long and are not simply worn for a single occasion, in-keeping with the brand’s identity and origins.
The brand’s name and identity takes its inspiration and originates the company’s headquarters, an 18th century villa in Piovene, near Vicenza, in a historic location occupying 3,300 sq. meters and surrounded by an 18,000 sq. meter park.
The villa hosts exemplars of ancient art like the building itself, recently restored under the guide of expert architects, along with precious statues from the 1600s placed on the building’s roof front, frescoes decoring the villa’s ceilings and walls and many other highly valuable artistic and historic elements.
“This villa is our brand,” explained Lora, underlining that its past owners and inhabitants, especially a noblewoman from the 1800s, Adele Piovene, hosted intellectuals and artists of the time, while her husband contributed to bring drinkable water to their house and the whole surroundings.
“Exactly as Countess Adele, our brand was not born in an anonymous hangar or warehouse, but from a concept that is founded on culture, love for beauty and craftsmanship as this villa and the cultural and historic context it originates from,” he explained underlining why the brand’s logo shows Villa Piovene-Lora and is named after its original address name.
Photo: Maria Cristina Pavarini
For these same reasons, the brand is successful and will close 2023 registering €3.5 million, 20% more than in 2022.
It is sold by 500 top-notch multibrand stores, of whose 30% are in Italy and the rest mostly in Europe and in particular in DACH countries, The Netherlands, Belgium, and The UK, and aims to soon enter other markets like France and Spain and expand further in The US, where it is already sold through ten stores, along with Canada.
In order to reach its target, it will soon participate in various international trade shows like Scoop in London, Magic in Las Vegas and other US trade show events.
Despite the company is wholesale-oriented it is also opertaiung via digital, a channle that helps it register a 7.5% quota of its business, that it aims to increase by 10% by the end of 2024.
As part of these aims the brand is betting to further increase its offer and step into lifestyle by launching its Vicario Cinque Home collection, made up of a selection of hand-decored ceramic pieces, vases and tableware products decored by the brand’s Villa logo, artistic motives and elements that decor the house and made by Nove, a local specialised ceramic manufacturer, and my Venice Murano glas specialised manufacturers. The collection will debut on 11-14 January 2024, at Milano Home, a specialised home product trade show.
Photo: Maria Cristina Pavarini
Vicario Cinque Toile de Jouy capsule colleciton
As part of the selection for s/s 2024 it will also offer a selection of six apparel pieces decored with the same Toile de Jouy motives as part of its homeware collection, a project that will alos be replicated for f/w 2024 and that will also include a new fragrance, both for house products and for personal use.
Photo: Maria Cristina Pavarini
Vicario Cinque Home Collection
Along with it, at the end of 2024 it will also start producing an own Vicario Cinque wine. “We will work with an expert wine producer and will bet on a special grape blend unìsing the Champenoise method. All these projects can help us tell our story. We want to bring our customers precious products that wholly express ourselves, our territory, our Made in Italy unique know-how, lifestyle and abilities not many know much about and that our brand clearly expresses,” continued Lora.