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Blume identified that the key factor in reducing electric car prices is lowering battery costs.Speaking at the Sueddeutsche Zeitung Wirtschaftsgipfel conference in Berlin, he highlighted the company’s strategy to produce a unified battery cell, anticipating a 50% reduction in battery costs.
In March 2023, Volkswagen outlined plans for an all-electric car, currently in development and set to be priced at 25,000 euros. The vehicle is scheduled for a 2025 launch, featuring a 450-km range and a 20-minute charging time from 10% to 80%.
Although the company had previously mentioned working on a 20,000-euro vehicle, no additional details were provided. Blume emphasised the company’s commitment to delivering the right products at the right price, particularly targeting consumers who lack the option to install a home charging station.
Blume acknowledged challenges hindering electric car demand, including inflationary pressures, insufficient charging infrastructure, and the discontinuation of subsidies. He stressed the need to persuade a broader consumer base, beyond early adopters, to embrace electric car technology.